Every organization needs to determine the objectives that matter most. Do you want to have a greater committee involvement rate? More members attending events? Achieve 80% agreement for new standardized testing?

Whatever you are hoping to achieve, you have to clearly define the objective and attach clear and measurable benchmarks.

To help you define your objectives, let’s look at three basic types:

a) Behavioral objectives. These objectives look at changing the behaviors of people (what they are doing and saying) and the products (or results) of their behaviors. For example, You want to increase the number of comments members leave on your blog. Or maybe you just want more people to read it period.

b) Community-level outcome objectives. These are often the product or result of behavior change in many people. They are more focused on a community level instead of an individual level. For example, you may want to implement a new rating system that all members must adhere to in order to maintain certification. In order to do so, you need to get the entire community to rally around and accept the idea.

c) Process objectives. These are the objectives that provide the groundwork or implementation necessary to achieve your other objectives. For example, when you need to fill an executive position a rating system to measure each candidate is required. Developing and approving the rating system itself is the process objective.

Consider these following objectives:

Achieve 10% committee participation from membership
30% of members attend professional development workshops
80% of membership attend monthly meetings
Have three member submitted blogs
increase member use of technology by 10%

Each association will have its’ own objectives and goals. Work together to define clear achievable goals and then work towards them.

In the next blog we will focus on creating opportunities for your members to engage with your organization.

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